“I worked with Cliff when he held key marketing positions at Telstra and at a leading electricity provider. He demonstrated an expertise in interpreting and summarising complex research, and he has an affinity for customer communications. Cliff possesses a keen understanding of the interrelationship between marketing information channels. He applies acute writing skills and digital image application to suit a variety of social media platforms.” John Burton (2016) Prior Chairman Spatial Vision
"Thanks to Falcon Writing, who edited and revised the content of our marketing brochures, we are now receiving significantly more sales enquiries". Grant O'Connell, Managing Director - TAA Industries
“Cliff takes a straightforward yet creative approach to his photography. He also possesses advanced skills to digitally enhance images using Photoshop. I’m delighted at the high quality photographs he has taken of my art, and at my exhibition openings.”
Christine Wrest-Smith BFA (Hons) Portraiture artist, printmaker, sculptor
"Falcon Writing has proved invaluable in combining lateral thinking, professional writing skills and an independent viewpoint to help shape and revitalise brand awareness in our highly competitive market”. Brian Miller Sales & Marketing Manager  Classic McLaren Wines
“Falcon Writing provided comprehensive editing of specialist and technical material, plus valuable advice on the appropriate content for particular target audiences and occasions”. Stephen Gilfedder Manager Corporate Brand and Marketing  CSIRO
“I admire Cliff’s informal style of photography which imbues empathy and spontaneity to achieve the desired result. This probably reflects his hands-on background in visual arts and music. Cliff has a knack for capturing the essence and mood of a gathering, concert or celebration event.”
Rozzi Bazzani Musician, host, author of ‘Hector’ 2016
“Cliff has proven to be an excellent business mentor over the years, with an insightful understanding of several different industries, including the education and publishing industries. He's a great content writer/editor and an artist with an eye for colourful designs”.
Connie May, MHST, CPM  Digital Media and Films for Healthcare and Mental Health
Examples of my social photography can be viewed at this link to my Facebook page.
Here are some relevant quotes about writing, by several famous authors.
“Quality is the best business plan.” John Lasseter