Expertise

I specialise in writing and copy editing for business managers too busy to handle the details and clarity of online communications.

I am an established communications and media practitioner contributing to influence cancer care communications, and aged care policy development. I specialise in writing online content, layout & editing, social media, photo-retouching and e-newsletters - e.g. presently communications work for Advance Care Planning Australia, and the North Eastern Metropolitan  Integrated Cancer Services (NEMICS). My skills include:-
  • • Copy editing, media releases, website content, online newsletters
  • • Persuasive writing to build audience & stakeholder interest and trust
  • • Designing proposals and briefs for fundraising/ tender submissions
  • • Analysing market segmentation data and competitor activities
I have built strong professional relationships, including over 6,600 LinkedIn 'connections'. I offer communications and marketing expertise gained in a broad range of industries:- Tertiary Education Media Telecommunications Medical sector and health Fashion design Retail & Art Galleries Manufacturing Tourism Energy
  • I make recommendations to improve the effectiveness and persuasiveness of written communications.
  • I administer a timely and accurate social media presence. 
  • I tailor the message style, structure and language to your target audience.
  • I aim to improve clarity and brevity through phrasing and grammar.
  • I adhere to a tone and style appropriate to your business purpose, and your needs.
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MEDIA MANAGEMENT

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MANAGEMENT SERVICES

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MARKET RESEARCH

Template for research Designing questionnaires Written research briefs (the importance)

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COMMENTS & EXAMPLES

Marketing experiences Product development template Three inclusions for a marketing plan Melbourne Institute newsletter Customer Charter

Generic research brief Key questions on product management

Example photography

  is social media too much effort

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                    Please contact me for an obligation-free discussion about your possible needs. enquiries@FalconWriting.com.au