Expertise

I specialise in writing and copy editing for business managers too busy to handle the details and clarity of online communications.

I am an established communications and media practitioner contributing to influence cancer care communications, and aged care policy development.

I specialise in writing online content, layout & editing, social media, photo-retouching and e-newsletters – e.g. presently communications work for Advance Care Planning Australia, and the North Eastern Metropolitan  Integrated Cancer Services (NEMICS).

My skills include:-

• Copy editing, media releases, website content, online newsletters

• Persuasive writing to build audience & stakeholder interest and trust

• Designing proposals and briefs for fundraising/ tender submissions

• Analysing market segmentation data and competitor activities

I have built strong professional relationships, including over 6,600 LinkedIn ‘connections’.
I offer communications and marketing expertise gained in a broad range of industries:-

Tertiary Education
Media
Telecommunications
Medical sector and health
Retail & Art Galleries
Tourism

I make recommendations to improve the effectiveness and persuasiveness
of written communications.

I administer a timely and accurate social media presence. 

I tailor the message style, structure and language to your target audience.

I aim to improve clarity and brevity through phrasing and grammar.

I adhere to a tone and style appropriate to your business purpose, and your needs.

600-combo-knotted-up

 

 

MEDIA MANAGEMENT

Media releases

Compiling social media content

Copy writing, editing and proofreading

Effective advertising assessment and measurement

Writing advertising briefs

recommendations on branding

Image Editing and Photoshop

New product development

 

MANAGEMENT SERVICES

Speech writing for busy executives

Telemarketing scripts

Event planning and scheduling

Client newsletters

Tender submissions

Product catalogues

Job descriptions 

Fundraising letters and tips

Simplifying user guides

 

MARKET RESEARCH

Template for research
Designing questionnaires
Written research briefs (the importance)

COMMENTS & EXAMPLES

Marketing experiences

Product development template

Three inclusions for a marketing plan

Melbourne Institute newsletter

Customer Charter

Generic research brief

Key questions on product management

Example photography

 

Please contact me for an obligation-free discussion about your possible needs.
enquiries@FalconWriting.com.au